Learning campaigns

Changing behaviour through smart interventions

Why a learning campaign is a smart move

Changing behaviour. That’s quite difficult. For example, if we do something unhealthy, we are aware of it. But we still do it. And so knowledge often does not lead directly to better habits. Does this sound familiar?

The test at the end of safety training is successfully passed. Yet the number of incidents is increasing.
The new software system has been worked on for weeks. Yet it is being underused.
“The customer is central. In everything we do.” Nevertheless, customer satisfaction is decreasing.

A learning campaign makes it easier for employees to change their behaviour. That’s how you do it. In 4 steps.

Step 1 of 4

Goal and target group

What do you want to achieve and with whom?

What is your objective and how do we measure/know that the change was successful?
Which target groups have the most influence on this?
What behaviour should they exhibit?

Step 2 of 4

The concept

How do you activate the target group?

What triggers do you use to make sure people find the topic important and interesting?
What mental or physical rewards do you use?
What effort should the employees make?
What physical and mental barriers do you need to remove?

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The UP workshops aim to support Learning Professionals from companies, (semi) governmental bodies and NGOs in their development. Fill in your details and we will let you know when they are available again.