Animations facilitate the transfer of information. The combination of image and sound makes the message easy to remember. Depending on your goal, it can be a great alternative or complement to another learning tool. With a teaser animation, for example, you can stimulate someone for the next (learning) intervention after which the message will land better. That’s one of the advantages, but there are others.
You see animations every day. As advertising on TV or the internet, for example. What kinds of Animation can you use as a Learning Professional?
Trainees recognise themselves in the character or put together their own favourite character. Because you identify with the character, your attention is greater. Use character animations when:
Think of your favourite cartoon. Outspoken characters plunged into all sorts of adventures. If you apply this in your learning intervention, you will make learning a lot more fun and exciting. Use this style when:
This is a well-known technique whereby you take a photo of every small adjustment in a physical environment and then string all the photos together. Use stop-motion when:
You see the characters as black silhouettes. They are therefore in high contrast to the background. Use these, for example, to:
These are very simplified drawings. For example, a human being consists of 5 stripes (body, 2 arms, 2 legs) and a ball as the head.
To explain complex subjects in a simple way, moving graphics are a good idea. Have them interact with each other. Add text and a voice-over for extra clarification.
You see a white surface and a hand with a pencil. The hand moves quickly and you can see the illustration emerging. Accompanied by the illustrator, a voice-over or some music, the story unfolds before you. As a viewer, you concentrate as you follow the story.
In technical terms, this is ‘kinetic typography’. This form is often used when there is a bit more text in the animation, for example:
A screencast is a screen recording of a back-office system, an app or a website. They are often cost-effective because you can train large groups without repeatedly taking up a content expert’s time.
With an Infographic, complex issues or processes can be made clear quickly. With a subtle animation, you draw attention to exactly where you want it.
Besides your characters, you also have a background. But it remains a flat image. Use this when:
With a 3D animation, you draw the viewer into a new world. This can be particularly useful for complex subjects. For example, to:
See also Virtual and Augmented Reality.
In this form, you record a video in which the people in the video interact with animations that are added to the video afterwards.
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